Account Wins: 82.5 Communications, BC Web Wise, Ogilvy

Vadilal’s creative mandate goes to 82.5 Communications

Vadilal, founded in 1907, has entrusted its creative mandate to 82.5 Communications. The agency will handle the full-service creative duties of Vadilal for its entire portfolio along with their design expertise to help Vadilal with its packaging.

Commenting on the Vadilal X 82.5 Communications association, Aakanksha Gandhi, president of branding & new business development shares, “As a 90’s kid I grew up watching the ground-breaking works of Piyush Pandey and Ogilvy on TV and dreaming of a day when I could collaborate with such creative brilliance for Vadilal Ice Creams. Today, having been actively involved in the family business, I am proud to see Vadilal reach a stage where 82.5 Communications is the perfect partner to help us capitalise on the exciting opportunities ahead in the Indian ice cream industry. This partnership is the fulfilment of a personal aspiration, and it feels like being handed the ultimate creative opportunity. I am truly eager to witness the remarkable ideas and innovation that this association will bring to life.”

Niraj Presswala, general manager – marketing & branding says, “Vadilal Ice Cream is one of India's leading ice cream brands, and as we continue to grow year after year, our goal is to connect with people of all age groups. Partnering with 82.5, we are committed to developing a distinctive brand language, and communication and driving exceptional sales growth with brand inputs. With our resilience and the creative expertise of 82.5, we are confident in delivering something extraordinary to our audience.”

Chief creative officer of 82.5 Communications, Anuraag Khandelwal says, “I believe ice creams truly evoke happiness. Vadilal has a rich legacy, and their products are truly worth every bite (I love their BadaBite). We are thrilled to partner with them and embark on this flavourful journey. It’s an exciting opportunity to spread the joy and love for ice creams in a country that has a sweet tooth for every occasion.”

Echoing this sentiment, Naveen Raman, executive vice president & branch head, 82.5 Communications – South, adds, “We are thrilled to partner with Vadilal and our chemistry with team Vadilal has been phenomenal. Vadilal holds a special place in the hearts of consumers, and we aim to spread its love deeper and elevate the brand to newer heights.”

BC Web Wise wins social media mandate for TATA Power

BC Web Wise has been awarded the end-to-end social media mandate for TATA Power, in a partnership set to redefine how the brand engages with its audience across digital platforms.

As a leader in the energy sector, TATA Power has been at the forefront of innovation, particularly in the renewable energy space. The company has been increasingly focusing on digital transformation to connect with a broader audience and foster a community that supports green initiatives. The social media mandate awarded to BC Web Wise is thus a crucial part of this transformation, aiming to leverage social platforms to drive engagement, build trust, and communicate TATA Power’s commitment to a sustainable future.
 

India Gate Foods assigns digital mandate to Ogilvy

India Gate Foods has appointed Ogilvy as its creative digital partner. The collaboration aims to strengthen the brand's digital presence and elevate its engagement with a diverse audience across various platforms.

KRBL has chosen Ogilvy for its expertise in digital strategy, creative storytelling, and data-driven marketing. With this partnership, India Gate Foods aims to leverage Ogilvy's extensive experience in crafting compelling brand narratives and executing impactful digital campaigns.

Speaking on the occasion, Kunal Sharma, AVP – marketing, modern trade & ecommerce at KRBL says, "We are thrilled to partner with Ogilvy to redefine the staples category and transform how we connect with our customers. With over 40 per cent of India's internet users shopping online, and the digital advertising market projected to grow at a CAGR of 21.5 per cent through 2025, our collaboration with Ogilvy will help us strengthen our leadership in the rapidly evolving FMCG landscape. By leveraging cutting-edge digital strategies, we aim to build a dynamic food brand that resonates with the evolving needs of our consumers. This partnership will not only enhance our digital presence but also enable us to create more meaningful and engaging interactions, driving growth and customer loyalty."

"We're excited to challenge the perception of the staples category with Ogilvy. By leaning into digital, we're not just keeping up with the times, we're rewriting the playbook. This partnership will help us unlock new opportunities to connect with our customers in a more meaningful and engaging way, transforming a traditionally functional product into a dynamic and relevant brand.”

Ogilvy's mandate will encompass a comprehensive digital strategy, including social media management, content creation and influencer collaborations. The agency's first purpose-driven campaign for India Gate Basmati Rice is expected to launch later this year, focusing on educating and empowering consumers to make informed choices for their families.

Prakash Nair, president at Ogilvy, expresses, "India Gate Basmati Rice is an iconic brand with a rich legacy. We are excited to be entrusted with their digital mandate and are eager to create work that will resonate not just with their loyal customer base but will also help in getting new consumers to make India Gate their brand of choice."

This partnership is set to enhance India Gate Foods’ digital storytelling and customer engagement, further cementing its status as a preferred choice among consumers. The brand looks forward to a successful collaboration with Ogilvy and is excited about the innovative campaigns in the pipeline.