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Entering a new era of consolidation, Omnicom and IPG’s deal shakes the advertising industry, intensifying competition with WPP and Publicis while raising critical questions about the future of marketing, creativity and technology
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Prashant Mehta has been appointed as the managing director to lead the centre
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WPP to oversee Amazon's media operations in APAC and EMEA while Omnicom will handle the Americas, marking a shift from IPG's Initiative
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In an $800 million deal under the newly appointed Chairman, Philip Jansen, WPP divests its 50.5 per cent stake in FGS Global to focus on tech-driven services
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He will join the Board on 16 September 2024 and succeed Roberto Quarta as Non-Executive Chair of WPP from 1 January 2025
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The Coca-Cola company will be one of the first of WPP’s clients to begin scaling the opportunities of generative 3D across its 100 markets
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Britannia leverages 5G and artificial intelligence to create new consumer experiences by reinterpreting consumer engagement using technology and data
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He succeeds Christian Juhl, who is stepping down after five years in the role
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In an interview with BW Marketing World, WPP’s Chief Creative Officer Rob Reilly reflects on AI’s impact, the emerging balance between tech & ideas shining at Cannes Lions & the holding company’s creative growth
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The studio addresses the challenges advertisers continue to face in producing brand-compliant and product-accurate content at scale
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