The EY Future Consumer Index (FCI) also revealed that 75 per cent of Indian consumers prefer shopping online and only visit stores that offer an exceptional experience
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Industry leaders reveal how technology is transforming storytelling and audience engagement in modern marketing
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Marketers acknowledge that AI is as a potent tool to augment the unique human elements of creativity such as intuition, emotion and context understanding, writes Suvarna Goel
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Siddhartha Laik, Founder & Director, IWM Buzz, talks of the critical importance of technology in driving newer content and entertainment options that resonate with a new-age audience
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