In an age where misinformation spreads quickly, brands must build trust through transparency, ethical marketing, data privacy education, digital listening, fact-checking, authenticity, influencer partnerships and crisis preparedness to safeguard credibility, shares Rahul Nanda
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To safeguard against misinformation, we must prioritise information obtained from credible experts and trusted sources, says Khan
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The report also highlights Indians expressing their concern regarding the potential manipulation of content they consume online
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