In the ad campaign, 'Hello Colours. Hello AI', Sanon showcases Motorola's vibrant new lineup in a Gen Z twist on 'Rangeela' tune
Read MoreDeel, a payroll and HR platform, states that 96 per cent of companies are onboarding AI talent for C-suite positions
Read MoreAs brands explore Generative AI's true impact which remain behind the scenes, the question pertains - are marketers able to fuse machine precision with human creativity in consumer campaigns?
Read MoreThe marketer of tomorrow will be able to focus on creative and strategic tasks, free from mundane, repetitive work—an incredibly powerful shift. Gen AI will also enable micro-personalisation at scale, splitting cohorts into micro-segments and customising creatives to drive engagement and eventually consumption, writes Rohit Talwar
Read MoreThe EY Future Consumer Index (FCI) also revealed that 75 per cent of Indian consumers prefer shopping online and only visit stores that offer an exceptional experience
Read MoreThe power of AI and technology is just waiting to get unleashed to bring added efficiency to execution, measurement and strategy, writes Niranjan Gidwani
Read MoreIndustry leaders reveal how technology is transforming storytelling and audience engagement in modern marketing
Read MoreBritannia leverages 5G and artificial intelligence to create new consumer experiences by reinterpreting consumer engagement using technology and data
Read MoreMarketers acknowledge that AI is as a potent tool to augment the unique human elements of creativity such as intuition, emotion and context understanding, writes Suvarna Goel
Read MoreFrom custom ads with Shah Rukh Khan to AR-fueled eyewear try-ons, brands leverage the digital wave to consumer hearts in their next chapter of modern marketing
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