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With the two weeks' BMC extension of the deadline for feedback on its new safety-focused regulations, marketers are rethinking outdoor strategies, embracing digital solutions to navigate stricter guidelines and reduce visual clutter
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In an exclusive conversation with BW Marketing World, Zoher Kapuswala, Marketing Head for the Indian Subcontinent (Tic Tac, Nutella and Ferrero Rocher) reveals Tic Tac's successful formula, digital-first approach, the shift towards permissive content and other key initiatives driving the brand's growth
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