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Brands rush to capitalise on cricket fever as ICC Men's T20 World Cup victory opens floodgates for new campaigns and revenue-generating partnerships
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The concurrent viewership for the final between India and Australia in the ICC Men’s World Cup (50-over format) was 5.9 crore
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By bringing together the two, the brand not only aims to engage with its audience but also emphasise the importance of making informed choices
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The film celebrates India's twin passions—cricket and food—while positioning Zomato as the go-to platform for deliveries to make the most of the cricket season
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Notable names include Dream 11, Maruti, AMFI, Parle Products, BPCL, Haier, ICICI Bank, Jockey, Reliance Retail, Samsung India, Jaquar Group, Castrol
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