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With budgets increasing in 2024, marketers balance short-term gains with brand building while embracing precision strategies and balance between digital and traditional media
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Bisleri's #DoubleTheChill campaign for Limonata will actively engage offline, leveraging the T20 World Cup, co-branded trucks and brand activations, reveals Tushar Malhotra, Director of Sales and Marketing at Bisleri International to BW Marketing World
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