Articles for Tic Tac

Brands Are Moving From Monologues Or Broadcasts To Conversations, Says Ferrero's Zoher Kapuswala

In an exclusive conversation with BW Marketing World, Zoher Kapuswala, Marketing Head for the Indian Subcontinent (Tic Tac, Nutella and Ferrero Rocher) reveals Tic Tac's successful formula, digital-first approach, the shift towards permissive content and other key initiatives driving the brand's growth