Brands humanise conversations to build an emotional connection and create a sense of relatability and empathy for the character, says Gupta
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The beauty of PR lies in its cost-effectiveness and its ability to amplify messages through third-party endorsements. Even as the economic landscape fluctuates, PR ensures that the company’s voices remain steady and resonant, forging connections that endure long after the crisis has passed
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Branding goes beyond messaging as new creative entrepreneurs blend art and business, delivering compelling consumer experiences
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