From regional strategies to AI adoption, Gunjit Jain, EVP of Marketing at Colgate-Palmolive shares how India's legacy brand stays relevant across generations through strategic storytelling, consumer-first approach and more in an exclusive conversation with BW Marketing World
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Respecting cultural nuances in content and communication is essential, but it’s equally important to be sensitive to the broader social context and deliver messages that resonate meaningfully, writes Rajat Abbi
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Industry leaders reveal how technology is transforming storytelling and audience engagement in modern marketing
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Branding goes beyond messaging as new creative entrepreneurs blend art and business, delivering compelling consumer experiences
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