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Articles for Sports Marketing

Beyond Boundaries: IPL's Impact On Branding & Consumer Behaviour
Beyond Boundaries: IPL's Impact On Branding & Consumer Behaviour

Nowadays, brands prioritise establishing meaningful connections rather than merely acquiring media assets. Each brand participating in the IPL has unique objectives and positioning needs, writes Vijay Kumar Mikkilineni

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Spotlighting the Blind Spot
Sports Marketing: Spotlighting The Blind Spot

The sporting ecosystem has put unavailing efforts into what a fan really expects and enjoys. All stakeholders must endeavour to offer a seamless game experience and also invest copiously in delivering it

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