Castrol India’s VP and Head of Marketing, Rohit Talwar returns to the Indian market after five years, sharing insights on media mix, data-driven personalisation, cross-cultural strategies and more in an exclusive conversation with BW Marketing World
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Despite Google's cookie removal delay, marketers across industries, from automotive to FMCG, are proactively embracing first-party data strategies, leveraging customer relationships and telematics to navigate evolving privacy norms and build direct consumer engagement
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The marketer of tomorrow will be able to focus on creative and strategic tasks, free from mundane, repetitive work—an incredibly powerful shift. Gen AI will also enable micro-personalisation at scale, splitting cohorts into micro-segments and customising creatives to drive engagement and eventually consumption, writes Rohit Talwar
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