In an exclusive conversation with BW Marketing World, Zoher Kapuswala, Marketing Head for the Indian Subcontinent (Tic Tac, Nutella and Ferrero Rocher) reveals Tic Tac's successful formula, digital-first approach, the shift towards permissive content and other key initiatives driving the brand's growth
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The film celebrates India's twin passions—cricket and food—while positioning Zomato as the go-to platform for deliveries to make the most of the cricket season
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