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The shopping concentration is highest in five states - Maharashtra (16 per cent), Delhi (12 per cent), Karnataka (9 per cent, West Bengal (9 per cent) and Tamil Nadu (8 per cent), as per 'The Indian Online Shopper 3.0' report
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The latest edition dives into the transformative Q-commerce sector, analysing its rapid growth, tech advancements and the challenges ahead, including exclusive industry insights
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The amounts involved in these deals are said to be substantial for individual investors, though specific figures have not yet been revealed
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As data consumption and broadband increased, more and more people got on to the online bandwagon with ecommerce and quick commerce, writes Niranjan Gidwani
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