Articles for Pragya Bijalwan

End Of An Era: India Bids Farewell To Ratan Tata's Marketing Legacy

End Of An Era: An Ode To Ratan Tata's Marketing Legacy

Brand Stories Oct 10, 2024 4 mins read

From iconic campaigns to global acquisitions, Ratan Tata’s visionary approach transformed Indian branding, inspiring marketers to blend purpose with profitability

CTV, IPL & OOH Are Resulting In Positive Brand Recall For Crompton: Pragya Bijalwan

Brand Stories May 03, 2024 11 mins read

Our media split is currently 50:50 between traditional and digital, where digital has multiplied by 3x in the last 3 years, she shares

Inhouse

Oct 12, 2022

Speed Marketing In The Age Of Metaverse

Inhouse

Feb 17, 2022

Shams Jasani's New Captain Innings

CVL Srinivas At The Golden Cart Summit 2022

Inhouse

Feb 08, 2022

CVL Srinivas At The Golden Cart Summit 2022

Inhouse

Feb 18, 2022

The Face of ECommerce Marketing In 2022

Effective Ways To Reach Out To The Post Pandemic Customer

Inhouse

Feb 08, 2022

Effective Ways To Reach Out To The Post Pandemic Customer

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

Inhouse

Feb 04, 2022

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

How Technology Is Empowering Ecommerce Businesses

Inhouse

Feb 04, 2022

How Technology Is Empowering Ecommerce Businesses

Leveraging Ecommerce In Low-Price Point Categories

Inhouse

Feb 04, 2022

Articles for Pragya Bijalwan

End Of An Era: An Ode To Ratan Tata's Marketing Legacy

CTV, IPL & OOH Are Resulting In Positive Brand Recall For Crompton: Pragya Bijalwan

BW TV

Speed Marketing In The Age Of Metaverse

Shams Jasani's New Captain Innings

CVL Srinivas At The Golden Cart Summit 2022

The Face of ECommerce Marketing In 2022

Effective Ways To Reach Out To The Post Pandemic Customer

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

How Technology Is Empowering Ecommerce Businesses

Leveraging Ecommerce In Low-Price Point Categories

Intel's Roshni Das Steps Down After Nearly 20 Years

Mars Calls For Global Review Of Its Agencies

Why Brands Are Choosing Short Form Videos?

Swiggy's Ashwath Swaminathan Steps Down As Chief Growth & Marketing Officer Within A Year

Attention Spans Aren't Shrinking, Content Quality Is Key, Argues Colgate Palmolive's Gunjit Jain

Cannes Lions Rebrands Social & Influencer Lions To Social & Creator Lions Spotlighting Creators' Expanding Role

Karan Johar Seeks To Sell Majority Stake In Dharma Productions: Report

DBS Bank's Akash Deep Batra Moves On

Beyond Clicks & Conversions: Brands Using Novel Strategies For Holistic Engagement

Aditya Birla Fashion To Acquire Majority Stake In Bewakoof: Report

The Inflection Point For OTT Revenues In India

BW Marketing World's 40Under40 2024 Celebrates India's Next-gen Brand Builders

Intel's Roshni Das Steps Down After Nearly 20 Years

Mars Calls For Global Review Of Its Agencies

DBS Bank India MD & CEO Surojit Shome To Retire In Feb 2025

Nykaa Net Profit Rises 66% YoY In Q2FY25

Attention Spans Aren't Shrinking, Content Quality Is Key, Argues Colgate Palmolive's Gunjit Jain

MIB Questions Wikipedia On Why It Should Not Be Classified As A Publisher

Exclusive: Xiaomi India’s Muralikrishnan B Steps Down

Zydus Wellness To Take Over Naturell India

A. O. Smith Completes Pureit's Acquisition

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