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Articles for Pragya Bijalwan

End Of An Era: India Bids Farewell To Ratan Tata's Marketing Legacy
End Of An Era: An Ode To Ratan Tata's Marketing Legacy

From iconic campaigns to global acquisitions, Ratan Tata’s visionary approach transformed Indian branding, inspiring marketers to blend purpose with profitability

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CTV, IPL & OOH Are Resulting In Positive Brand Recall For Crompton: Pragya Bijalwan

Our media split is currently 50:50 between traditional and digital, where digital has multiplied by 3x in the last 3 years, she shares

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