Articles for Personalisation

Attention Spans Aren't Shrinking, Content Quality Is Key, Argues Colgate Palmolive's Gunjit Jain
Attention Spans Aren't Shrinking, Content Quality Is Key, Argues Colgate Palmolive's Gunjit Jain

From regional strategies to AI adoption, Gunjit Jain, EVP of Marketing at Colgate-Palmolive shares how India's legacy brand stays relevant across generations through strategic storytelling, consumer-first approach and more in an exclusive conversation with BW Marketing World

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Marketing Playbook: AI, Videos, Personalisation Engage In 2024
Marketing Playbook: AI, Videos, Personalisation Engage In 2024

AI-driven insights can enable marketers to deliver personalised content recommendations and targeted advertising strategies, writes Urvashi Chandna

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