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BMC gives a two-week extension for public suggestions on the OOH policy, addressing concerns from Indian Railways and video ad stakeholders
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We must craft campaigns specifically tailored to the unique strengths of the OOH medium, urging the industry to move beyond the outdated notion of treating OOH as merely a giant poster, writes Ashish Mishra
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With the two weeks' BMC extension of the deadline for feedback on its new safety-focused regulations, marketers are rethinking outdoor strategies, embracing digital solutions to navigate stricter guidelines and reduce visual clutter
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