Dua is a seasoned marketing professional with over 13 years of experience
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As India sees a 47 per cent spending surge this festive season, driven by millennials, digital-first strategies and gifting trends, brands gear up to capitalise on the surge
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From Baby Boomers to Gen Z, marketers navigate the complexities of a fragmented market, tailoring their approaches to connect with diverse age demographics and maximise reach across traditional and digital platforms
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