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The shopping concentration is highest in five states - Maharashtra (16 per cent), Delhi (12 per cent), Karnataka (9 per cent, West Bengal (9 per cent) and Tamil Nadu (8 per cent), as per 'The Indian Online Shopper 3.0' report
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The EY Future Consumer Index (FCI) also revealed that 75 per cent of Indian consumers prefer shopping online and only visit stores that offer an exceptional experience
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