The path forward for the industry lies in collaboration — between advertisers, manufacturers, and environmental advocates — to ensure that green advertising solutions not only reduce environmental harm but also enhance business performance, writes Vadhera
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The OOH players argue 2022 policy valid until 2031 and cite potential financial losses; new restrictions threaten existing investments and future growth
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BMC gives a two-week extension for public suggestions on the OOH policy, addressing concerns from Indian Railways and video ad stakeholders
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