Bajaj Foods, KapeeFit, LIC, FIITJEE, BSC Interiors, etc. are some of the brands that latched on to her success through moment marketing tactics, without sponsoring her
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With the rise of moment marketing, extensively seen during the T20 World Cup, the consecration of Ram Mandir, Chandrayaan 3 and more, marketers balance opportunity and risk in this woke generation of digital natives
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