Articles for Marketers

Ad Industry Gets Divided Over Self-declaration Mandate

Brand Stories Jul 01, 2024 4 mins read

Highlighting the key considerations over the SDCs, marketers weigh operational costs against reputational safeguards as MIB refines regulations

Lok Sabha Elections 2024: Marketers Make The Big Impact

Allied Sectors May 27, 2024 1 mins read

Marketing maestros at work, responsible citizens at heart!

Inhouse

Oct 12, 2022

Speed Marketing In The Age Of Metaverse

Inhouse

Feb 17, 2022

Shams Jasani's New Captain Innings

CVL Srinivas At The Golden Cart Summit 2022

Inhouse

Feb 08, 2022

CVL Srinivas At The Golden Cart Summit 2022

Inhouse

Feb 18, 2022

The Face of ECommerce Marketing In 2022

Effective Ways To Reach Out To The Post Pandemic Customer

Inhouse

Feb 08, 2022

Effective Ways To Reach Out To The Post Pandemic Customer

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

Inhouse

Feb 04, 2022

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

How Technology Is Empowering Ecommerce Businesses

Inhouse

Feb 04, 2022

How Technology Is Empowering Ecommerce Businesses

Leveraging Ecommerce In Low-Price Point Categories

Inhouse

Feb 04, 2022

Articles for Marketers

Ad Industry Gets Divided Over Self-declaration Mandate

Lok Sabha Elections 2024: Marketers Make The Big Impact

BW HTV

Speed Marketing In The Age Of Metaverse

Shams Jasani's New Captain Innings

CVL Srinivas At The Golden Cart Summit 2022

The Face of ECommerce Marketing In 2022

Effective Ways To Reach Out To The Post Pandemic Customer

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

How Technology Is Empowering Ecommerce Businesses

Leveraging Ecommerce In Low-Price Point Categories

Premium Spirits Spark Consumers In Cocktail Culture

BW Momentum 2024 Charts Course For Marketing's Future

AI, Gen Alpha & Digitisation To Take Centre Stage In Marketing

Gen AI's Growth Potential & Impact On Modern Marketing

AI In Marketing: A Double-edged Sword

Pseudo-celebrities, Employee-driven Influencer Marketing Shapes New Age Marketing

The Inflection Point For OTT Revenues In India

Everest Spices Appoints Ranveer Brar As Brand Ambassador

Even Elon Musk Needs To Make A Sales Pitch At Cannes Lions

Tgthr/Reckitt, Leo Burnett Earn Silver Lions On Day 5

Hiroshi Igarashi Speaks Innovation As Dentsu Lab Enters India

India Tally Reaches 18 Lions

BW Merits Celebrates Modern Marketing; Over 50 Brands Among Winners

Times Network's MK Anand To Exit In Dec 2024 After 10-year Contract Ends

FSSAI Revokes Manufacturing Licences Of 111 Spice Producers: Report

Tata Group, Infosys, HDFC, LIC, Reliance Emerge As Most Valuable Brands: Report

Tata Play Reports Net Loss Of Rs. 354 Cr In FY24, A Threefold Increase From FY23

IPG May Sell Digital Marketing Agency R/GA To TCS: Report

Dell Technologies' Mayuri Saikia On Innovation, Insights & Communication

Kondurkar Studio Refutes W+K Credit Claims For Jindal Steel’s Film

Aparna Purohit Joins Aamir Khan Productions As CEO

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