Respecting cultural nuances in content and communication is essential, but it’s equally important to be sensitive to the broader social context and deliver messages that resonate meaningfully, writes Rajat Abbi
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Brands typically begin pre-festive campaign planning 3-6 months in advance, with 54 per cent launching campaigns within 30 days of the festivities, adds the report
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The second annual edition of BW Marketing World's 40Under40 reflects the next generation of future trendsetters and narrative leaders of marketing from brands such as Samsung, Tech Mahindra, Pepsico India, Dabur, Max Life Insurance and more
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As we see some great case studies on how the quick commerce industry is burgeoning, leading brand builders repent not showing confidence in it in its early years
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Sana Macha Lairellakpam, Marketing Head at Bausch & Lomb and Anika Agarwal, Chief Marketing and Customer Experience Officer at Orient Electric reveal strategies for entering new markets, consumer insights and more
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Welcoming top brands such as Airtel, Bisleri, Samsung, Tata Motors, ITC, Adani Wilmar, Visa, Colgate-Palmolive, Danone, Castrol, Valvoline Cummins, Dabur, Ferrero and their marketing leaders join the second edition where marketers balance trends while staying rooted in brand fundamentals
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Highlighting the key considerations over the SDCs, marketers weigh operational costs against reputational safeguards as MIB refines regulations
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