Articles for Ipsos

Ipsos Confirms Discussions With Kantar Media Regarding A Potential $1 Bn Acquisition

Advertising multinational WPP (WPP.L) and U.S. private equity firm Bain Capital own 60 per cent and 40 per cent of Kantar Media, respectively

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Brand Promise, Context & Empathy: Key To A Winning Customer Experience Strategy

Ipsos' Stephane Sanchez and Balaji Pandiaraj take us through the modern-day contours of a customer's journey, that aims for an enriched experience across all touch-points

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