There is a need for not just long-term but also end-to-end thinking in creative work, according to Anushree Ghosh the Head of Digital & D2C at ITC - Foods Division India, who was also a juror at Cannes Lions
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Inspiration can come from anywhere and P&G’s Chief Brand Officer, Marc Pritchard argues that some of the best insights for outcome-driven creativity are hidden in everyday moments
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It is looking to make a mark in India’s electrical landscape through the latest innovations and plans to invest Rs 850 cr over the next three years
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