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WPP to oversee Amazon's media operations in APAC and EMEA while Omnicom will handle the Americas, marking a shift from IPG's Initiative
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The shopping concentration is highest in five states - Maharashtra (16 per cent), Delhi (12 per cent), Karnataka (9 per cent, West Bengal (9 per cent) and Tamil Nadu (8 per cent), as per 'The Indian Online Shopper 3.0' report
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Digital media is expected to witness a robust 15.9 per cent growth
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