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Capturing the essence of India’s marketing shift, marketers tap into the new challenges and opportunities driven by technological advancements like UPI, data and the rise of younger, tech-savvy consumers
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The potential to succeed for brands lies in their ability to craft narratives as per the specific needs of each generation and ensure that brand messages are not only seen but also embraced, says Khan
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In an exclusive conversation with BW Marketing World, Jayesh Sali, Head of Marketing at Reliance Retail, Fashion & Lifestyle division, offers a masterclass in modern retail marketing, sharing insights on leveraging 'phygital' strategies, embracing technology and more
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