Articles for Gen Z

Gen Z & Millennials Drive 85% Of Insurance Sales: Report

Young advisors transforming insurance sector with digital-first approaches, according to the report

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From Data To Gen Z: Key Trends Driving The Marketing Shift
From Data To Gen Z: Key Trends Driving The Marketing Shift

Capturing the essence of India’s marketing shift, marketers tap into the new challenges and opportunities driven by technological advancements like UPI, data and the rise of younger, tech-savvy consumers

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Gen Z To Gen X: Understanding & Engaging India's Digital Generations

The potential to succeed for brands lies in their ability to craft narratives as per the specific needs of each generation and ensure that brand messages are not only seen but also embraced, says Khan

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60% Of Our Total Marketing Spends Happen During Festive Season: Jayesh Sali, Reliance Retail
60% Of Our Total Marketing Spends Happen During Festive Season: Jayesh Sali, Reliance Retail

In an exclusive conversation with BW Marketing World, Jayesh Sali, Head of Marketing at Reliance Retail, Fashion & Lifestyle division, offers a masterclass in modern retail marketing, sharing insights on leveraging 'phygital' strategies, embracing technology and more

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