89 per cent of ecommerce companies have adopted hybrid staffing models, blending permanent and temporary workforces to stay flexible amidst fluctuating requirements
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Resilient consumer spending across categories backed by significant contributions from the non-metros propelled the growth trajectory for the ecommerce ecosystem
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The report states that the ecommerce sector is poised for substantial growth and the gross merchandise value (sales) is expected to be around Rs 1 lakh crore to Rs 1.2 lakh crore
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The shopping concentration is highest in five states - Maharashtra (16 per cent), Delhi (12 per cent), Karnataka (9 per cent, West Bengal (9 per cent) and Tamil Nadu (8 per cent), as per 'The Indian Online Shopper 3.0' report
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The latest edition dives into the transformative Q-commerce sector, analysing its rapid growth, tech advancements and the challenges ahead, including exclusive industry insights
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As data consumption and broadband increased, more and more people got on to the online bandwagon with ecommerce and quick commerce, writes Niranjan Gidwani
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AI-driven insights can enable marketers to deliver personalised content recommendations and targeted advertising strategies, writes Urvashi Chandna
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