Articles for Ecommerce

Ecommerce Likely To See 20% YoY Growth This Festive Season: Report

The report states that the ecommerce sector is poised for substantial growth and the gross merchandise value (sales) is expected to be around Rs 1 lakh crore to Rs 1.2 lakh crore

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92% Users Engage with Platform Features; Product Recommendations Drive Brand Switching: Report
92% Users Engage With Platform Features; Product Recommendations Drive Brand Switching: IPG Mediabrands

The shopping concentration is highest in five states - Maharashtra (16 per cent), Delhi (12 per cent), Karnataka (9 per cent, West Bengal (9 per cent) and Tamil Nadu (8 per cent), as per 'The Indian Online Shopper 3.0' report

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BW Businessworld Unpacks Quick Commerce Sector in Latest Issue
BW Businessworld Unpacks Quick Commerce Sector In Latest Issue

The latest edition dives into the transformative Q-commerce sector, analysing its rapid growth, tech advancements and the challenges ahead, including exclusive industry insights

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Ecommerce, Quick Commerce & The Flood Of Choices
Ecommerce, Quick Commerce & The Flood Of Choices

As data consumption and broadband increased, more and more people got on to the online bandwagon with ecommerce and quick commerce, writes Niranjan Gidwani

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Marketing Playbook: AI, Videos, Personalisation Engage In 2024
Marketing Playbook: AI, Videos, Personalisation Engage In 2024

AI-driven insights can enable marketers to deliver personalised content recommendations and targeted advertising strategies, writes Urvashi Chandna

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