Elevated storytelling on digital, pushing in-store promotions and pivoting to below-the-line advertising will become linchpins to the new rules of the game
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Bisleri's #DoubleTheChill campaign for Limonata will actively engage offline, leveraging the T20 World Cup, co-branded trucks and brand activations, reveals Tushar Malhotra, Director of Sales and Marketing at Bisleri International to BW Marketing World
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