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Capturing the essence of India’s marketing shift, marketers tap into the new challenges and opportunities driven by technological advancements like UPI, data and the rise of younger, tech-savvy consumers
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Despite Google's cookie removal delay, marketers across industries, from automotive to FMCG, are proactively embracing first-party data strategies, leveraging customer relationships and telematics to navigate evolving privacy norms and build direct consumer engagement
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In the world of digital marketing, Atul Hegde is a seasoned player. The founder of YAAP, a tech-driven content company, offers a unique perspective on digital marketing in a conversation with MarketingWorld
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