From regional strategies to AI adoption, Gunjit Jain, EVP of Marketing at Colgate-Palmolive shares how India's legacy brand stays relevant across generations through strategic storytelling, consumer-first approach and more in an exclusive conversation with BW Marketing World
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The domestic revenue growth in H1 FY25 at a 2-year CAGR of 10.4 per cent
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Despite the drop, the movie genre maintains a 21 per cent TV ad share. Food & Beverages tops sectors with 28 per cent and Milk Beverages surge 31 per cent
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The company's advertising expenditure reached Rs 168.87 crore, an increase from Rs 142.90 crore spent in the corresponding quarter of the previous year
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