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Articles for Campaign

BPCL Ropes In Rahul Dravid & Neeraj Chopra For T20 World Cup Campaign

By bringing together the two, the brand not only aims to engage with its audience but also emphasise the importance of making informed choices

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Kokuyo Camlin’s Camel Unveils ‘Camel Ki Colourful Duniya’ Campaign

Conceptualised by Bombay Design Centre, this campaign includes a series of six films showcasing the importance of kids’ indulgence in painting and drawing

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Marketing To A Multigenerational Audience
Marketing To A Multigenerational Audience

From Baby Boomers to Gen Z, marketers navigate the complexities of a fragmented market, tailoring their approaches to connect with diverse age demographics and maximise reach across traditional and digital platforms

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Publicis India Crafts 'Fabulously Futuristic' Campaign for Enamor

The campaign is a series of six digital films that break away from traditional lingerie advertising and showcase the limitless power and grace inherent to everyday activities

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Bisleri's Limonata Campaign Banks Over 50% On Digital, Ropes In Aditya Roy Kapur As Brand Ambassador
Bisleri's Limonata Campaign Banks Over 50% On Digital, Ropes In Aditya Roy Kapur As Brand Ambassador

Bisleri's #DoubleTheChill campaign for Limonata will actively engage offline, leveraging the T20 World Cup, co-branded trucks and brand activations, reveals Tushar Malhotra, Director of Sales and Marketing at Bisleri International to BW Marketing World

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Bloody Billboards Campaign: Ad Exec Calls On Cannes Lions & Industry To Address Gaza Crisis

Zed Anwar, a freelance creative art director, took to LinkedIn to highlight the advertising industry’s ‘deliberate’ silence on the atrocities committed against the people of Gaza

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Karan Johar Utilises Wit Against EORS In Myntra's Latest OOH Campaign

Placed strategically across Delhi, Mumbai, and Bangalore, the campaign aims to highlight sharp deals on international brands during the EORS

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Tata Motors Reveals New Campaign Emphasising Fuel Efficiency

An extension to the 'Desh ke Trucks' campaign, the four films showcase how enhanced fuel efficiency drives increased profitability for customers

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Dream11’s ‘Yeh Sabka Dream Hai’ Ignites A Billion Dreams

Dream11 is Team India’s lead sponsor since 2023; the association will continue till 2026

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Bosch Partners With Amnet & Samsung For Its Weather API Campaign

Using Weather API, the agency employed weather-driven messaging to swiftly generate consumer consideration

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