The new brand identity celebrates the spirit of the common man with the tagline 'Zid, Chalte Rehne Ki’
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Micro-influencers are more intimate and relatable than celebrity influencers with millions of followers, which enables them to connect strongly with their audience
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Uma Shankar Bhardwaj, Founder and CEO, iAvatarZ Digital, outlines the digital advertising scenario, the role of emerging technologies, data-driven insights to craft personalised and engaging campaigns
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Homegrown ad agency Vermmillion is making waves in creative excellence and global impact. Its Managing Director, Deepak Hiremath, highlights the agency's strategic prowess and unwavering commitment to excellence, delivering work that speaks
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Branding goes beyond messaging as new creative entrepreneurs blend art and business, delivering compelling consumer experiences
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Brand and marketing veteran, Ambi M. G. Parameswaran, Brand Strategist & Founder, Brand-Building.com spells out why the resurrection of traditional media is the need of the hour today
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While Karthi Marshan, Principal, marshan.ink is bullish on India’s growing ad numbers, he believes that brands struggle to tell exhilarating stories, despite media's proliferation and the ability to experiment being relatively cheap
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Anisha Motwani, Founder, Storm the Norm Ventures, is optimistic about an upsurge in advertising spends and digital marketing
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Harish Bijoor, business & brand-strategy specialist and Founder, Harish Bijoor Consults Inc talks of how niche brands will be seen challenging big brands this fiscal year
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