The Swiggy-Zomato spew generated over 120 million views and counting collectively, with Blinkit and Instamart commanding over 70 per cent of the market share in quick commerce, writes Samyukta Iyer, Brand Consultant & Executive Coach in her special column, from a yoke to a woke marketer
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Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column, celebrating the power of India’s women, the festive season witnesses a paradigm shift, where tradition meets modernity, rooted in culture and driven by purpose, authenticity and influence
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From data-driven insights to responsible brand building, Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing and Communication at Nestle India decodes the art of creating resilient brands in an exclusive conversation with BW Marketing World
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Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column embracing brand storytelling over quick wins and nurturing consumer connections for lasting loyalty
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The first unified positioning was seen in the 2000s with 'Taking India to the World'. In 2016, the group changed this to 'Big in Your Life'. The 2024 positioning 'Force for Good' aims to bring out the purpose of the company
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Uma Shankar Bhardwaj, Founder and CEO, iAvatarZ Digital, outlines the digital advertising scenario, the role of emerging technologies, data-driven insights to craft personalised and engaging campaigns
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Homegrown ad agency Vermmillion is making waves in creative excellence and global impact. Its Managing Director, Deepak Hiremath, highlights the agency's strategic prowess and unwavering commitment to excellence, delivering work that speaks
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Branding goes beyond messaging as new creative entrepreneurs blend art and business, delivering compelling consumer experiences
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