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The way people used to buy products or interact with brands hasn't changed. What has changed is the outlook towards products and brands that have been offered by companies , say experts
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Experts from diverse sectors focus on strategies for brand-building to ensure long-term relevance
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Sujata V Kumar, Head of Marketing for Visa India and South Asia talks about how marketers can drive brand growth amid shifting consumer spending and rising digital payments
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Sana Macha Lairellakpam, Marketing Head at Bausch & Lomb and Anika Agarwal, Chief Marketing and Customer Experience Officer at Orient Electric reveal strategies for entering new markets, consumer insights and more
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Marketers share key lessons on adaptability and strategy over the past year, highlighting the importance of communication, embracing innovation and balancing passion with practicality
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Welcoming top brands such as Airtel, Bisleri, Samsung, Tata Motors, ITC, Adani Wilmar, Visa, Colgate-Palmolive, Danone, Castrol, Valvoline Cummins, Dabur, Ferrero and their marketing leaders join the second edition where marketers balance trends while staying rooted in brand fundamentals
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