Artificial general intelligence is present across anything and everything that you do today, and this is the best version of AI ever, he adds
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The marketer of tomorrow will be able to focus on creative and strategic tasks, free from mundane, repetitive work—an incredibly powerful shift. Gen AI will also enable micro-personalisation at scale, splitting cohorts into micro-segments and customising creatives to drive engagement and eventually consumption, writes Rohit Talwar
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Industry experts recognise AI's transformative impact, celebrating ‘AI Appreciation Day’ on July 16
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India stands on the brink of a new era in digital advertising, marked by a range of exciting developments, says Gill
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The fusion of influencer marketing and AI signifies the nuanced and dynamic interplay between technology and consumer engagement
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The democratisation of AI technology could lead to a surge in innovation, as small businesses and individual developers gain the tools to implement sophisticated AI solutions without the prohibitive costs associated with large models, writes Eshan Kaul
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