post-add

Articles for Apurva Sircar

From Data To Gen Z: Key Trends Driving The Marketing Shift
From Data To Gen Z: Key Trends Driving The Marketing Shift

Capturing the essence of India’s marketing shift, marketers tap into the new challenges and opportunities driven by technological advancements like UPI, data and the rise of younger, tech-savvy consumers

Read More
Is Generative AI's Hype Outpacing Reality?
Gen AI Missing The Mark With Marketers, At Least For Now

As brands explore Generative AI's true impact which remain behind the scenes, the question pertains - are marketers able to fuse machine precision with human creativity in consumer campaigns?

Read More

Subscribe to our newsletter to get updates on our latest news