Articles for Akhil Menon

Festive FOMO: Psychology Behind Balancing Urgency With Value
Festive FOMO: Psychology Behind Balancing Urgency With Value

Non-metro shoppers drive 85 per cent of festive sales as brands pivot from traditional flash sales to AI-powered personalisation. Premium segment growth and sustainability concerns force brands to rethink traditional festive marketing playbook, reveals industry experts

Read More

Subscribe to our newsletter to get updates on our latest news