Articles for branding

Building Trust, One Connection At A Time: The Micro-influencer Approach To Branding

Editor Recommends May 21, 2024 4 mins read

Micro-influencers are more intimate and relatable than celebrity influencers with millions of followers, which enables them to connect strongly with their audience

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Oct 12, 2022

Speed Marketing In The Age Of Metaverse

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Feb 17, 2022

Shams Jasani's New Captain Innings

CVL Srinivas At The Golden Cart Summit 2022

Inhouse

Feb 08, 2022

CVL Srinivas At The Golden Cart Summit 2022

Inhouse

Feb 18, 2022

The Face of ECommerce Marketing In 2022

Effective Ways To Reach Out To The Post Pandemic Customer

Inhouse

Feb 08, 2022

Effective Ways To Reach Out To The Post Pandemic Customer

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

Inhouse

Feb 04, 2022

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

How Technology Is Empowering Ecommerce Businesses

Inhouse

Feb 04, 2022

How Technology Is Empowering Ecommerce Businesses

Leveraging Ecommerce In Low-Price Point Categories

Inhouse

Feb 04, 2022

Articles for branding

Building Trust, One Connection At A Time: The Micro-influencer Approach To Branding

BW TV

Speed Marketing In The Age Of Metaverse

Shams Jasani's New Captain Innings

CVL Srinivas At The Golden Cart Summit 2022

The Face of ECommerce Marketing In 2022

Effective Ways To Reach Out To The Post Pandemic Customer

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

How Technology Is Empowering Ecommerce Businesses

Leveraging Ecommerce In Low-Price Point Categories

Blink In An Insta, Nay Instant & Zomato, Oops Tomato To Be Swiggyed!

HUL's Sandeep Tanwani Joins Pidilite As CMO

Intel's Roshni Das Steps Down After Nearly 20 Years

Mars Calls For Global Review Of Its Agencies

Why Brands Are Choosing Short Form Videos?

Swiggy's Ashwath Swaminathan Steps Down As Chief Growth & Marketing Officer Within A Year

Karan Johar Seeks To Sell Majority Stake In Dharma Productions: Report

DBS Bank's Akash Deep Batra Moves On

Beyond Clicks & Conversions: Brands Using Novel Strategies For Holistic Engagement

Aditya Birla Fashion To Acquire Majority Stake In Bewakoof: Report

The Inflection Point For OTT Revenues In India

BW Marketing World's 40Under40 2024 Celebrates India's Next-gen Brand Builders

India’s Wearable Market Shrinks 20.7% YoY In Q3 FY24 : Report

HUL's Sandeep Tanwani Joins Pidilite As CMO

Asia Pacific Consumers Worry About Future Despite AI Adoption: Ipsos

Intel's Roshni Das Steps Down After Nearly 20 Years

Mars Calls For Global Review Of Its Agencies

Nykaa Net Profit Rises 66% YoY In Q2FY25

Attention Spans Aren't Shrinking, Content Quality Is Key, Argues Colgate Palmolive's Gunjit Jain

Raymond Lifestyle’s Net Profit Dips 69.72% YoY In Q2FY25

MIB Questions Wikipedia On Why It Should Not Be Classified As A Publisher

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