Articles for branding

Building Trust, One Connection At A Time: The Micro-influencer Approach To Branding

Editor Recommends May 21, 2024 4 mins read

Micro-influencers are more intimate and relatable than celebrity influencers with millions of followers, which enables them to connect strongly with their audience

Inhouse

Oct 12, 2022

Speed Marketing In The Age Of Metaverse

Inhouse

Feb 17, 2022

Shams Jasani's New Captain Innings

CVL Srinivas At The Golden Cart Summit 2022

Inhouse

Feb 08, 2022

CVL Srinivas At The Golden Cart Summit 2022

Inhouse

Feb 18, 2022

The Face of ECommerce Marketing In 2022

Effective Ways To Reach Out To The Post Pandemic Customer

Inhouse

Feb 08, 2022

Effective Ways To Reach Out To The Post Pandemic Customer

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

Inhouse

Feb 04, 2022

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

How Technology Is Empowering Ecommerce Businesses

Inhouse

Feb 04, 2022

How Technology Is Empowering Ecommerce Businesses

Leveraging Ecommerce In Low-Price Point Categories

Inhouse

Feb 04, 2022

Articles for branding

Building Trust, One Connection At A Time: The Micro-influencer Approach To Branding

BW TV

Speed Marketing In The Age Of Metaverse

Shams Jasani's New Captain Innings

CVL Srinivas At The Golden Cart Summit 2022

The Face of ECommerce Marketing In 2022

Effective Ways To Reach Out To The Post Pandemic Customer

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

How Technology Is Empowering Ecommerce Businesses

Leveraging Ecommerce In Low-Price Point Categories

NielsenIQ Names Joe Ellis As India MD

Marketing Trends 2025: A Shift Toward Authenticity, Innovation & Accountability

Retail Report Card: Tale Of Recovery Amid Fierce Battle For Supremacy

TV Ad Volumes Rise By 2%, HUL & Reckitt Dominate Market: Report

Is Omnicom-IPG’s Alliance Creating A New Power Play In Adland?

Publicis CEO Arthur Sadoun Sees Omnicom-IPG Deal Positive Shift For Industry

Karan Johar Seeks To Sell Majority Stake In Dharma Productions: Report

Jaguar Reveals New Logo Ahead Of All-electric Reinvention

DBS Bank's Akash Deep Batra Moves On

Beyond Clicks & Conversions: Brands Using Novel Strategies For Holistic Engagement

Aditya Birla Fashion To Acquire Majority Stake In Bewakoof: Report

The Inflection Point For OTT Revenues In India

Indian Research & Insights Industry Reaches $3.2 Bn In FY24: MRSI

Sandisk's New Corporate Branding Defines ‘Mindset of Motion’

Havas Becomes Independent Entity After Split From Vivendi

Preeti Lobana To Take Over As Google's Country Manager For India

Is Omnicom-IPG’s Alliance Creating A New Power Play In Adland?

WPP Scales Its Global Delivery Centre Through Increased Investment In India

ChatGPT Goes Down Globally After Meta Outage, OpenAI Works On Fix

WhatsApp, Facebook, Instagram Experience Global Outage

Amazon Ads India's Vijay Iyer Quits

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