The rebranding introduced a refreshed identity, packaging, and a logo symbolising strength, innovation, and sustainability
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"The new brand identity is more than just a change of colour, it embodies dynamism and blends authenticity with our ambition to redefine consumer experiences by leveraging design-led innovation and service differentiation," says its ED, Nyrika Holkar
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In partnership with Conran Design Group, the brand has released two films as well, putting the spotlight on its three pillars
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The brand's new campaign aims to connect with audiences by encouraging them to embrace their unique modes of relaxation
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