Articles for Shopping Trends

Holiday Season Shopping Trends: Insights Into Consumer Behaviour & Purchase Triggers

As festive shopping evolves, brands that can balance emotional engagement, strategic discounts, and personalised experiences will continue to thrive, writes Chopra

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Information Overload Causing Frequent Basket Abandonment in Retail, Consumer Goods, Travel Purchases: Report

These companies could gain customers and revenue using generative AI to improve the entire purchasing journey

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