Reliance Consumer Products (RCPL) unveiled RasKik Gluco Energy, a rehydrating and energy-boosting beverage crafted for the hardworking Indian consumer. Enriched with electrolytes, glucose and real lemon juice, this refreshing drink is affordably priced at just Rs 10 per single-serve SKU. With this launch, RCPL makes a foray into the rehydration segment, aiming to redefine how India stays refreshed and energised.
Introducing RasKik as a master brand for juices and functional beverages, RCPL is positioning itself as a comprehensive beverage and consumer products company, dedicated to delivering consumer-centric offerings tailored to the everyday needs of Indians. By combining global standards with deep local insights, RasKik aims to provide a wide array of high-quality and accessible fruit-based drinks and functional beverages.
The RasKik portfolio currently features mango, apple, mixed fruit, coconut water and nimbu pani variants, with plans to expand further, drawing inspiration from India’s diverse regional fruits and taste preferences. The initiative underscores RCPL's commitment to offering exceptional quality beverages that resonate with Indian tastes.
“As a company, we are deeply rooted in Indian traditions and are reinventing Indian consumer heritage through our brands and RasKik Gluco Energy brings back the same goodness of traditional re-hydration that our mothers have been providing since our childhood, whether it was during or after games or as a carry on to beat the heat. RasKik Gluco Energy is not just a drink, it is more than just hydration – it’s about revitalising and energising the Indian consumer to take on the challenges of the day combined with hygiene, quality and the convenience of a ready to drink offerings in line with the needs of the Indian consumer,” said Ketan Mody, Chief Operating Officer, Reliance Consumer Products.
"As we expand our portfolio in our journey to become a ‘total beverage and consumer products company’ and include a diverse range of offerings, Gluco Energy represents our deep understanding of the Indian consumer’s needs and our commitment to be an integral part of their daily lives and every moment,” he further added.
RasKik Gluco Energy is the ultimate drink designed to keep you at your best, whether you’re sweating it out at the gym, enduring the blazing summer sun or simply pushing through a packed schedule.
Packed with the goodness of electrolytes, glucose, and a refreshing burst of real lemon juice, this drink goes beyond ordinary hydration.
It provides instant energy boost, helping you stay productive while maintaining healthy blood glucose levels throughout the day; has ultimate hydration and has a zesty lemon refreshment, revitalising citrus burst that’s as invigorating as it is delicious.
RasKik Gluco Energy will soon be available in a 750 ml home consumption pack, making it even easier for you to stay energized and hydrated throughout the day.
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