Articles for Saibal Biswas

Transformation Of Digital Commerce: Understanding Consumer Behaviour & Decision-making

Simplifying the path to purchase, along with a variable reward system ensures success in the digital commerce space, according to industry experts

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Medibuddy To Reduce Spends By 30% In FY24 From 100 Cr In FY23: Saibal Biswas

In terms of media effectiveness, digital will continue to be its focus, where platforms like search engine marketing, social media advertising, and programmatic display have consistently delivered higher returns on investment compared to traditional channels

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