In an era defined by rapid technological advances and shifting market dynamics, WPP, under the leadership of CEO Mark Read, has undergone significant transformation. Now, over five years into this journey, WPP emerges as a leaner, more integrated and technologically savvy entity. In this exclusive interview with BW Businessworld’s Group Editorial Director, Noor Fathima Warsia, Mark Read delves into the intricate process of reshaping WPP, the pivotal role of AI in creative industries and the strategic manoeuvres positioning WPP to thrive amidst global uncertainties
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With creativity at its renewed core and technology as the engine, WPP has morphed into a simpler form that it believes positions its offer well for a new world order. India has taken a lead role in developing this growth narrative, contributing to the company’s overall transformation and creating solutions for global businesses & brands
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