Articles for Innovation

AI In Marketing: Balancing Innovation With Ethics

By prioritising consumer trust, transparency, and responsible data use, marketers can harness AI to transform customer experiences and drive business growth, writes Mathur

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From Vision To Victory: An Entrepreneur’s Guide To Digital Innovation & Transformation 

One of the major challenges in technology is to keep up with it. Everything in the digital world happens at an extreme pace, says Shah

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Becoming A Global Ad, Marketing & Innovation Hub

As the Indian ad and marketing sector continues to expand, driven by technology, enhanced digital infra and strategic collaborations, it remains a vibrant field ripe with opportunities

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