Seasonal marketing is no longer just about riding the wave of increased consumer spending during festivals. It’s about creating meaningful experiences that resonate emotionally with consumers, writes Singh
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The above-normal monsoon and an increase in minimum support prices (MSPs), particularly for pulses are expected to further aid the sector
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The expectation of consumption recovery, swelled ad investments and a commitment to responsible and agile marketing practices will drive maximum impact and value for the FMCG brands
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The third edition of BW Top 100 Marketers sees significant representation from sectors such as FMCG, BFSI, auto & tech as the likes of healthcare register growth; women leaders account for over 27% of the power list
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Britannia, Amul, Clinic Plus and Tata Consumer Products follow
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