Articles for Brands

Seasonal Campaigns In FMCG Snacking: How Brands Maximise Festive & Event-Based Marketing

Seasonal marketing is no longer just about riding the wave of increased consumer spending during festivals. It’s about creating meaningful experiences that resonate emotionally with consumers, writes Singh

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Beyond Clicks & Conversions: Brands Using Novel Strategies For Holistic Engagement

Companies are realising that to make a lasting impact, to increase ROI they must go beyond traditional advertising and focus on creating value-driven experiences that resonate with their audiences on a deeper level, says Vanwari

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Kantar's Most Valuable Global Brands: TCS, HDFC, Airtel, Infosys Shine Bright

The report showed that 2024 marked the first time that the top 10 is worth as much in brand value as the other 90 top-ranked brands combined

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