The report draws from insights across Dentsu Creative’s global network, showcasing actionable opportunities for brands to engage in a more culturally sensitive, connected, and inclusive world
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Seasonal marketing is no longer just about riding the wave of increased consumer spending during festivals. It’s about creating meaningful experiences that resonate emotionally with consumers, writes Singh
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Companies are realising that to make a lasting impact, to increase ROI they must go beyond traditional advertising and focus on creating value-driven experiences that resonate with their audiences on a deeper level, says Vanwari
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The report showed that 2024 marked the first time that the top 10 is worth as much in brand value as the other 90 top-ranked brands combined
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