Articles for Recent News

IWMBuzz, dentsu India Honor Gaming Excellence At India Gaming Awards
IWMBuzz, Dentsu India Honour Gaming Excellence At India Gaming Awards

Intel and KFC join forces with dentsu and IWMBuzz to honour India’s thriving gaming community and unveil an industry report

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Colgate Palmolive's Prioritises AI, Premiumisation And Oral & Personal Care Growth: CEO Prabha Narasimhan
Colgate Palmolive's Prioritises AI, Premiumisation And Oral & Personal Care Growth: CEO Prabha Narasimhan

With a 16 per cent profit boost, Colgate's growth strategy hinges on AI efficiency, premiumisation, and elevated ad spending to bolster topline performance

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43% Online Shoppers Unhappy With Chatbots, 28% cite delivery woes: Report
43% Online Shoppers Unhappy With Chatbots, 28% Cite Delivery Woes: Report

From delivery issues to payment frustrations, shoppers demand smarter, context-aware bots paired with human assistance for an elevated experience as per a recent poll by Kapture CX

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Why Smart Companies Are Betting Big On RPA & AI?
Why Smart Companies Are Betting Big On RPA & AI?

Robotic Process Automation (RPA) eliminates human errors and boosts employee satisfaction and engagement. AI on the other hand is a technology that can ‘think’ for itself and therefore, execute more complex processes autonomously, writes Niranjan Gidwani

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Building Beyond Legacy: Insights From Godrej Capital's Marketing Playbook
Building Beyond Legacy: Insights From Godrej Capital's Marketing Playbook

With a legacy of 127-year-old parent brand, Nalin Jain, CMO, Godrej Capital shares insights into transforming financial marketing through customer-centricity, technological adaptation and genuine understanding of diverse market needs

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