Articles for Latest News

Using Downtime To Move Your Team Towards A Great Future

Probably one of the best things you can do right now is to focus on the workforce – your employees. During the pandemic many organisations did not retrench its employees, rather they utilised the down time to re-skill and up-skill our employees to prepare the company for the new reality.

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Fashion & Lifestyle Brands During The Festive Season

The accessibility of the digital shopping mediums along with the increased screen time on social media most brands are leveraging their e-commerce presence with a robust emphasis on relevant content on their social media handles.

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BharatPe Launches Brand Campaign With Record 11 Cricket Stars As Brand Ambassadors

The company is set to redefine the financial services landscape with its 4 TV advertisements designed to drive awareness around BharatPe’s range of financial products for small shop owners across India

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Marketing Is The New Sales

With the adoption of new-age technologies, digital integration, and reinventing marketing communications, it has become easier to determine how marketing is contributing to sales.

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ZEE5 Partners With Kellton Tech To Shift From Legacy To Hyper-Scalable, Cloud-Native CMS

As a strategic digital partner, Kellton Tech will blend automation with smart cloud capabilities to build a hyper-scalable content management system that facilitates the capture, aggregation, management, and record of information faster and more conveniently through a plug-and-play approach.

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Mirum To Provide Marketing Cloud Services To Jaro Education

Jaro Education has appointed Mirum India to implement its marketing automation solutions.

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TRP Scam Or A Cancer Called “Greed”

This social cancer called “Greed” is what we need to be very careful about. It is infectious and grows on you without you realizing.

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Havas Group India Bags The Creative And Media Mandate For JBL And Harman Kardon

With this win, Havas Creative India becomes the creative agency partner for all of HARMAN’s consumer brands, JBL, Harman Kardon, and Infinity, that enjoy hugely popular among youth and Indians with discerning choices.

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Gautam Thakar Steps Down As President & CEO Of Star Sports-The Walt Disney Company

Sanjog Gupta, Executive Vice President of Star TV Network, will be heading the sports division now

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WACOM ONE Launched In India With A Complete ‘Digital Starter Kit’ For Budding Digital Artists

The product’s features, bundled software options and attractive price will allow a new wave of digital artists, makers, social media content creators, photographers, students, educators and business people to express themselves artistically and make the world a more creative place

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