Articles for Latest News

Moving Towards A Robust Digital Economy

Business owners, marketers and decision makers need to tap into the digital propaganda, especially during the pandemic dip (which is still quite prevalent), and adapt to these dynamics strategies to complement the new normal

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Dell, Mi, Samsung Emerge As India's Most Trusted Brands: TRA Report

Five mobile phone brands make it to the top-ten list from among the twenty listed, making it the largest category in the report

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Studio Bodhi Launches OTT-Focused Regional Content Studio

The aim is to capture the increasing potential and strengthen their position in the regional space

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Arrival Of TV 2.0

In these times of disruption, TV not only continued to be the most desirable medium but also emerged as the greatest common unifier platform with audiences and advertisers alike, witnessing an unprecedented viewership

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Audi & BBH Launch AR Filter For Audi Q2

The filter allows the user to select between three cities – Mumbai, Delhi & Bengaluru, where they want to drive their Audi Q2 in

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Infloouhnser rolls out influencer marketing agency, The Sway

The aim is to enable advertisers to discover influencers and define the audience to make it more meaningful for a brand to collaborate

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The Post Vaccine Business World

Now, with the likelihood of a few vaccines being released soon, global organisations, governments & business entities need to start thinking about what is in store on the other side of the vaccine

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Prega News Names Anushka Sharma As Its Brand Ambassador

The two-month-long ad campaign, conceptualised by ADK Fortune, will run across TV, digital & outdoor

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ZEE5 & XroadMedia Partner To Ramp Up Its Hyper-Personalized VoD And Social

Through this partnership, ZEE5 will put to use XroadMedia’s innovative back-end solution, Ncanto, to provide multiple content discovery, recommendations and personalisation use-cases to its users

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How To Create A Strong Marketing Floor For An Online Course Launch?

Today, stories abound of online course creators making careers (and fortunes) out of selling their courses. Learn to master the art of going digital

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