ZEE5 & XroadMedia Partner To Ramp Up Its Hyper-Personalized VoD And Social
ZEE5 & XroadMedia will ramp up the former's personalised Video on Demand offerings and social media services.
“ZEE5 has always believed in the power of great content and powerful technology coming together to offer the best experience to a viewer. We are potentially the only player in the country, and possibly in the world, to be working towards hyper-personalisation for ‘The segment of ONE’. We believe gone are the days of broadcast; even the current trend of viewing audiences in clusters and cohorts will soon give way to individual personalisation. And this is where XroadMedia comes in. We have benchmarked their solution for a few months and found adoption and click-through-rates on recommendations were significantly higher along with a substantial increase in average time spent by a user. XroadMedia’s cloud-based services have also provided us with a higher level of flexibility to serve personalisation use-cases and I’m confident this partnership will heighten our seamless content viewing experience, a feat we take great pride in and work tirelessly to maintain,” commented the Business Head – Expansion Projects & Head of Products of ZEE5, Rajneel Kumar.
“Our partnership with ZEE5 is another major milestone in the history of XroadMedia and proves the progress we have made over the past few years. We are particularly excited to work with ZEE5 as they are using our solution to its full extent – from personalising entire screens in the user interface via creating and managing editorial services to applying our solution across multiple content types and sources. We are very pleased with this partnership, as the application of our solution shows how important personalisation is to ZEE5 and I am sure together we will push the boundaries of content discovery and personalization even further in the future”, said Adolf Proidl, Co-Founder and CEO of XroadMedia.
