Author
An Ex-Googler and a tech-aficionado. Founder & CEO of Voiro heading business strategy & development.
The bottom line is this: in a growing, hyper-competitive advertising economy, not all businesses will thrive
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Serving up monetisable content and making money off advertising knowing that inventory and therefore revenue is ephemeral is the true challenge in today’s publisher landscape.
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Native advertising is moving beyond paid advertising that mimics the look, feels and function of the content and the platform to complement your experience, in an effort to increase content consumption
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